There’s something truly exceptional about the way communities in regional Australia rally together. At the heart of this spirit lie initiatives like Tour de Rocks, which has been inspiring individuals and raising vital funds for cancer research, prevention, and awareness since its first ride in 2012. For over a decade, Regional Australia Bank has proudly stood beside Tour de Rocks, fostering a partnership that goes far beyond financial support—one rooted in shared values and a deep connection to the people they serve.
A Partnership Built on Shared Values
From the very beginning, Regional Australia Bank’s involvement has reached across multiple layers. Through the Community Partnership Program (CPP), the bank has provided consistent funding to support the ride’s efforts. But what makes this partnership special is not just the financial support—it’s the heart and hands-on effort of the Regional Australia Bank staff who don cycling jerseys, jump on their bikes, and join the ride with other community members.
For David Heine, CEO of Regional Australia Bank, this kind of connection reflects the bank’s purpose. “Tour de Rocks is more than a cause—it’s a testament to what happens when people come together to make a difference. It’s a privilege for us to be part of this incredible community event that touches so many lives. Not only are we able to contribute through our Community Partnership Program, but our staff are personally and passionately involved, embodying the spirit of the very regions we are here to support,” David explains.
Supporting Communities Through Action
Each year, Tour de Rocks takes participants on a remarkable 260-kilometer adventure, winding through the picturesque landscapes of Armidale to Woolgoolga. But this event isn’t just about the kilometres covered or the funds raised—though the impact has been significant, with over $1.7 million raised for cancer research to date—it’s about what happens during the event and behind the scenes. Riders push through physical and emotional challenges; families pull together in shared purpose; and volunteers ensure that every day runs seamlessly, fueled by a shared mission to make a meaningful difference.
Regional Australia Bank has been involved in this story from the very start, and their commitment reinforces the importance of community-led solutions. Staff members are not just riding to raise funds; they’re also part of the support crews, cheering on riders, and celebrating at the finish line with families and friends. Their efforts echo a message that is as much a part of Regional Australia Bank’s identity, as it is Tour de Rocks'.
“At Regional Australia Bank, we believe collaboration is key to overcoming challenges. Events like Tour de Rocks show us the strength of our communities when we work together. We don’t just sponsor these initiatives; we believe in them, because they represent the values and priorities of the very people we serve," David shares. “My hope is that as Tour de Rocks continues to grow, we can stay right by their side, helping them achieve even greater things for regional Australia.”
Making a Lasting Impact Together
This long-term connection has left a mark, not only on the event’s success but also on the bank’s team. Each staff member who takes part becomes part of something bigger than themselves—a collective effort to support cancer research while fostering tighter-knit and stronger communities.
For Tour de Rocks, the support of Regional Australia Bank has been a key pillar in growing the event. “Whenever we’ve needed help, the bank has been there,” Tour de Rocks Kay Endres shares. From assisting with the first rides to raising funds for innovative programs along the way, the partnership has consistently delivered meaningful results.
The relationship between Regional Australia Bank and Tour de Rocks stands as a bold example of what community partnerships should aspire to be—collaborative, grassroots, and deeply invested in the lives they aim to impact. Whether it’s through the Community Partnership Program, staff involvement on the ground, or simply showing up year after year, the commitment is clear.
Tour de Rocks may start as a 260-kilometer bike ride, but with partners like Regional Australia Bank, it becomes so much more—a symbol of what can be achieved when shared values and genuine care steer the way.
